EngageSuite360 › Automotive CRM

The Free CRM for Automotive, with Your Pipeline Built In

EngageSuite360 is a free CRM built for automotive businesses: your pipeline (Website Lead → Contacted → Test Drive Scheduled → Negotiation → Finance Approved → Sold / Delivered) and your customers & vehicles are set up the day you sign in, in the words your team already uses. Contacts, companies, leads, deals, tasks, activities, notes, calendar, documents and reports are included. No subscription, no credit card.

✓ No subscription✓ Unlimited contacts & teammates✓ No credit card✓ Not a trial
Automotive business at work

Your pipeline, pre-built on day one

This is the exact deal pipeline the Automotive template seeds at signup — the same stages the product ships, not marketing copy:

Website LeadContactedTest Drive ScheduledNegotiationFinance ApprovedSold / Delivered

Your records speak your language too — the template tracks Customers & Vehicles, with fields and terminology tuned to automotive.

A generic CRM makes you translate. This one starts in your words.

A generic CRM
LeadQualifiedProposalClosed Won

Records called Contacts and Deals. You rename the stages, build the fields and explain the system to your team before the first real entry.

EngageSuite360 for automotive
Website LeadContactedTest Drive ScheduledNegotiationFinance ApprovedSold / Delivered

Records called Customers & Vehicles, with fields for the work automotive teams actually do. Ready when you sign in.

Why the CRM costs nothing

No subscription, not a trial

The CRM has no monthly fee and no end date. Unlimited contacts and unlimited teammates. No credit card at sign-up.

How we earn

We earn when a business adds AI agents, such as an AI front desk or an agent for one automotive job. Agents are never switched on for you.

Why the CRM comes first

An agent is only as useful as the records it works in. Agents added later work in these same customers & vehicles, so nothing has to be moved.

When you are ready: agents that work in your automotive records

It starts with communications. Agents answer, remind and follow up so your people stay with the customer in front of them. Then they do the data work, and every action lands on the records above.

Internet Lead Response Agent

The agent responds to every lead, a personalized message referencing the specific vehicle, inventory alternatives, current incentives.

Appointment Setting Agent

The agent confirms appointments via the customer's preferred channel, sends day-before, hour-before reminders, follows up on no-shows, tracks show rates by source so you know which lead providers actually produce.

Review Agent

service visit, responds to reviews, alerts management to negative reviews, the customer's deal history for informed recovery.

A paid upgrade, added when you choose. The CRM is complete without it.

Buck, EngageSuite360 Automotive Ambassador

Meet Buck — your Automotive ambassador

Buck knows automotive inside out and helps teams like yours get set up on EngageSuite360 in minutes. Ask anything — Buck chats, speaks out loud, and can even talk with you live by voice, right here on the page.

Buck also answers the phone for automotive businesses and writes every call into this CRM — add Buck as your receptionist →

Latest from Buck · newest first

Automotive problems, one at a time — what changes when an AI agent handles them.

All Automotive articles → Every industry ambassador

💡 Sold / Delivered is the start of the next deal, not the end of this one — follow-up tasks on every delivered customer keep them in a working funnel instead of a filing cabinet.

Everything a automotive team needs, included

👥Contacts & CompaniesUnlimited records, full history.
📊Deals & PipelinesIndustry-shaped kanban stages.
✅Tasks & CalendarFollow-ups and shared calendar.
📝Notes & DocumentsEverything on the right record.
📈Reports & DashboardsPipeline, win-rate, lead source.
📥CSV & Excel ImportBring your spreadsheet along.
🛠️Custom Fields & LayoutsShape records your way.
📱Works EverywhereFully responsive on any device.

What did the calls you didn’t answer cost you?

We’re not going to quote you a statistic about other businesses. Put in your own two numbers and do the arithmetic yourself.

Your two numbers

Nobody knows these better than you do. Rough is fine.

12
$600
If only one in twenty-five was a real customer
$14,976
a year, walking past you
That’s 3.1× what the front desk costs for a year.
Deliberately conservative. That’s 624 unanswered calls a year, and we assumed twenty-four out of every twenty-five was nobody — a wrong number, a supplier, someone who was never going to buy. If your real rate is better than one in twenty-five, the figure above is too small.

Frequently asked

What makes this a CRM for automotive, not a generic one?+

A generic CRM gives you Leads, Deals and Closed Won and leaves the rest to you. The Automotive template sets up your own pipeline (Website Lead → Contacted → Test Drive Scheduled → Negotiation → Finance Approved → Sold / Delivered), your records and fields in automotive terms, and all core CRM modules: contacts, companies, leads, deals, tasks, activities, notes, calendar, documents, and reports. No credit card required.

Is the automotive CRM really free?+

Yes: no subscription and not a trial, with unlimited contacts and teammates. We earn when a business adds AI agents, such as an AI front desk from The Front Desk Company, which work in these same records, so nothing has to be moved when you add one.

What do AI agents add for a automotive business?+

The CRM is complete without them. When you add agents, they take the communications first: answering calls, sending reminders, following up. Then they handle the data work, writing every action to the same customers & vehicles your team uses. Your people stay with the customer in front of them. Agents are a paid upgrade and are never switched on for you.

How long does setup take?+

Minutes. Sign up, choose the Automotive template, and your pipeline, terminology, and fields arrive pre-configured. Import contacts by CSV and start working.

Can my whole automotive team use it?+

Yes. Your team shares the same contacts, pipeline, calendar, and reports, so handoffs happen in the CRM instead of in text threads.

Your automotive CRM is set up the moment you sign in

No subscription, unlimited teammates, no credit card.

Set up my Automotive CRM

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